Sectors
Media and telecom

Audiovisual players, pure players media, telecom and entertainment operators are seeing their strategic issues and digital transformation evolve, in line with the new uses of digital and mobile technology. Our teams (customer marketing strategists, Data, IT and Salesforce consultants) support the sector in all its processes of service innovation, experience personalization and operational performance optimization.

Transformation & challenges
1
Mobile innovation

The smartphone has become a fusional object, a work and daily management tool (mobile purchase, means of payment, information search…), a social and entertainment object (access to press platform /Replay/ VOD/SVOD, …), forcing media and telecom players to adapt their model and develop their technologies.

2
Data exploitation

Content personalization and recommendation, new advertising models, brand content/special operations, TV on demand, etc., data, cloud and AI are key growth and differentiation levers to better control customer relations, build loyalty and monetize the audiences or services offered.

Our services
Innovation and design service
New editorial platforms, new transactional services, new activities on platforms (new channels, new video player, new social pages,…).
Multi-channel CRM strategy
Solution and IS consulting
Master plan for digital transformation, optimization of organization and processes, modernisation of tools.
Animation / deployment of project framing methodology
Design Thinking, Business Canvas.
Project support in agile mode
Agile coaching of our customers (SCRUM, KANBAN), support to agile teams (PO / SCRUM MASTER).
SalesForce Ecosystem Implementation SalesForce Sales / Marketing / Customer Service / Reporting
Project framing, specification, support for roll-out France international.
Design of web and mobile services, CMS platform (Digital Factory)
Framing, UX/ UI design and development of web and mobile applications.
Product Owner
Steering, coordination of business lines/ITDs and project management complex, auditing and framing, functional specifications.
Product Manager
Feasibility study, architecture and costing of solutions, technical specifications, user stories, help with the technical and functional implementation of solutions, devops, testing, writing documentation. Dev front / back / Mobile / Cloud.
Data Management (Talend partner)
Big Data architecture framework, data governance, database migration and on-premise or cloud data storage, ETL, data quality, etc.
Data analysis
Sentiment analysis, customer segmentation, behavioural prediction, customer cohort analysis, time series.
Data Visualisation (Qlik partner, Tableau, Thoughspot)
Framing, support for implementation and appropriation.
Innovation through data science and AI
Sales forecasting model, recommendation engine, self-completion, fraud prevention and detection, AI-Bots, POC AI and support to industrialization.
Change management
Deployment audit, action plan and roadmap, framing and implementation of drivers, KPIs and monitoring tools, user assistance, writing of user guides/operational procedures, deployment of exchange tools (chatbot, gaming platform).
Training
Lean six sigma, Agile methods, Scrum, AI acculturation.

OUR DISCOVERY
APPROACH

For a tailor-made support & and an increased experience, come and challenge your projects with our Digital Factory, UX Studio and LAB teams.

L’humain au cœur des nouvelles stratégies d’engagement client

Les enseignements du Luxe

 

Depuis deux ans, l’expérience d’achat est profondément renouvelée notamment dans le secteur du Luxe. Le clienteling est devenu un incontournable de la nouvelle relation client et un véritable atout concurrentiel pour les marques.

 

Contactez-nous vite pour découvrir les 5 étapes clés de la mise en place du « conseiller augmenté », au plus près de vos besoins. 

 

Youhou ! Merci beaucoup !