In a context of technological reinforcement within the automotive offer, VO2 Group helps players in the sector to develop and implement a differentiating customer experience to meet the challenges of the digital transition and new customer uses and expectations. Our teams (strategists, Data consultants, IT consultants, Salesforce) support automotive manufacturers throughout their digital transformation process and the management of their business performance.
Geolocalisation, vehicle autonomy through data analysis, automatic adaptation of passenger compartment comfort, etc. The driving experience has been profoundly transformed over the last 10 years thanks to the emergence of new digital and data technologies and the premiumisation of electric vehicles.
Autonomous vehicles, car-sharing, smartphone payment of tolls, new production technologies…vehicle manufacturers are gradually becoming operators of mobility services for both individuals and companies.
Faced with ever more aggressive competition, automotive manufacturers are now moving to an approach centered on customer knowledge, with omnichannel customer paths linked to digital technology making it possible to capture the customer at all stages of the relationship.
Customer centric marketing
Animation / deployment of project framing methodology
Project support in agile mode (SCRUM, KANBAN) and support for agile teams
SalesForce Sales / Marketing / Service ecosystem implementation client / Reporting
Design of web and mobile services, CMS platform (Digital Factory)
Data Management (Talend partner)
Data Visualisation (partner Qlik, Tableau, Thoughspot)
Innovation through data science and AI
For a tailor-made support & and an increased experience, come and challenge your projects with our Digital Factory, UX Studio and LAB teams.