Sales management, sales teams, B2B / B2C: Sales Cloud
– Market cartography of the company.
– Master database on customer segmentation and different rules.
– Commercial actions follow-up.
– Animation of the sales teams.
– Client assets of the company / Single Customer View.
Marketing / Communication : Pardot, Marketing Cloud
– Market cartography of the company and its targets.
– Marketing automation/loyalty program.
– Onmichannel Customer journey by type of player (Head quarter, in-store Sales Associates) and customers.
– Lead digital generation.
– Completion of prospect information from the field.
– Digital performance .
– Definition and monitoring of KPIs.
E-commerce : Commerce Cloud
– Activation of additional distribution channel.
– Additional source of customer data creation.
– Animation of a network of resellers and performance measurement.
– Setting up of the services pricing.
– Management of user profiles and relational actions (business rules, gamification, etc.).
After-sales service: Service Cloud
– Management of after-sales service requests (product information, repair estimates, customer complaints).
– Management of distance sales by the after-sales service.
Analytics & AI : Einstein, Tableau
– Analysis and linking to data sources.
– Self-service dashboards and detailed reports.
– 360° customer vision.
– Product vision / logistics.
– After-sales service vision.
– Monitoring of performance and marketing actions.
– Communication to decision-making teams.
UX / UI Studio
Clienteling – customer engagement