Design thinking, an iterative process of animation, aims to initiate deep improvements or accelerate the innovation of a company in collaborative mode based on the establishment of a positive and engaging mindset.
With this method, that places customers at the heart of the project, VO2 Group sets up a multidisciplinary team around the client’s team within short deadlines to define new product or technological service concepts for the client or the company.


– Concrete innovations
New solutions, viable and achievable within a short deadline.
– Culture of change :
An iterative method, which removes the brakes on preconceived ideas and stimulates collective intelligence.
– Multidisciplinary co-creation :
A motivating and challenging company dynamic that stimulates creativity and breaks down organizational silos and business perimeters. Design thinking is also a real team building” tool!”


Expert in customer experience and new technologies, VO2 Group consultants animate this project process (web, mobile, data, tools) over a few weeks (6 to 8 weeks).

Our approach is based on the creation of a project team involving the customer (business owner, business expert, marketing or sales, CIO…) and VO2 Group experts (strategy and customer marketing consultant, UX designer, CRM project manager, technical expert, data expert, business expert…).

4 iterative steps
Framing the project

Context and key issues.


In-depth analysis/ benchmarking of needs and barriers to use, challenges and opportunities for innovation/growth.

Generate active dialogue

Validate strong and viable concepts with project stakeholders – team, managers, customers, suppliers, technical and business experts.

Prototype and test

Mock-up, landing page… experiment and iterate on solutions to design issues and simulate a launch.



For a tailor-made support & and an increased experience, come and challenge your projects with our Digital Factory, UX Studio and LAB teams.

L’humain au cœur des nouvelles stratégies d’engagement client

Les enseignements du Luxe


Depuis deux ans, l’expérience d’achat est profondément renouvelée notamment dans le secteur du Luxe. Le clienteling est devenu un incontournable de la nouvelle relation client et un véritable atout concurrentiel pour les marques.


Contactez-nous vite pour découvrir les 5 étapes clés de la mise en place du « conseiller augmenté », au plus près de vos besoins. 


Youhou ! Merci beaucoup !