Digital, AI and multi-channel strategies are driving companies to rethink the overall experience they offer to their customers and users. VO2 Group’s strategy and innovation consultants help teams to develop new ideas for experiences and innovative services adapted to ever-changing customer behaviors. Our teams also accompany these projects through to their design and technological implementation.


The excellence of the customer journey, the creation of new services, the quality and omnicanality of existing services, the management of supplier or partner relations and finally economic viability are all essential issues today for companies and all their B2C, B2B, B2E, B2B2C targets.
Market and trend analysis
Customer insights, technological innovation, benchmarking…
Detection of customer irritants
Idea generation
Definition of business models associated with use cases
Distribution channels, growth strategy, pricing model, economic viability, etc.
Concept testing
Project Roadmap, Business plan.
Analysis of customer behaviour and expectations by observing customer/supplier/partner in a situation
At the point of sale, use of services or audit of the commercial relationship -, analysis of one-to-one or customer group interviews.
Design thinking
Business canvas
Redesign or design of new customer jouneys
Definition and optimization of consumer journey, Framing of new products or services offerings, Launch plan or market POC, Identification of use cases through AI, Creation of new digital in-store experience, Support for the product design and roadmap.
Functional backlog
Animation of innovation approach in executive boards


For a tailor-made support & and an increased experience, come and challenge your projects with our Digital Factory, UX Studio and LAB teams.